Partnered with a prominent Canadian real estate firm focused on creating vibrant living and working spaces that enrich the lives of the people and communities they serve.
Their vision for mixed-use developments required a cohesive and adaptable branding system that would deliver memorable experiences to a diverse audience—tenants, residents, visitors, and partners. Collaborating with Ferraz Creative, we developed a flexible framework that evolves alongside the company’s growth, amplifying a confident yet approachable brand voice that reflects their commitment to transforming urban landscapes.
Paving way for better tenant engagement and experience
The Building Blocks
The visual identity system pays an ode to the spaces real estate group occupies, as well as their reinvention. The graphic language of Maestro and its sub-brands make use of bright electric colours, embodying the company's promise of a modern future.
The blocks from all the logos are the foundation of the identity; they bring the brands to life while maintaining consistency with the main brand.
The Maestro Spaces
The new identity was developed to allow for flexibility across spatial and digital communications, while being inclusive to all arms of the mixed-use developments spanning offices, condominiums, retail, and industrial spaces. The maestro spaces are given individual names and unique logos to exist separately from the parent brand. The spaces are Workd for offices, Nestd for residential, and Pland for the backend.
Brand logo-marks are set in the modern typeface- Manrope. The sans serif font was selected for longevity, and the cohesion it brings to a brand designed for the future. The blocks cut out of the letters denote the different kinds of buildings managed by the real estate group.
